Successful travel awareness campaigns and mobility management strategies

Mobility Management (MM) and Travel Awareness (TA) have many advantages as soft policy strategies: they are flexible, adaptable, rapid to implement and offer value-for-money. Many sustainable transport research projects have covered MM and TA, but in isolated projects, limited to larger cities and pilot demonstrations. SUCCESS now offers the chance to link these two areas and exploit their synergies, based on its research areas: A Innovative Approaches in TA B Behaviour Change Models and Prospective Assessment C Quality Management and MM For Smaller Cities D Integrating Planning and MM.They will be linked via horizontal WPs: WP 1 State-of-the-art analysis WP 2 Conceptualisation and specification of research activities WP 3 Monitoring investigations and implementation WP 4 Compiling results WP 5 Dissemination and WP 0 Project Management, Quality Control and Evaluation run in parallel for the duration of the project. Organising the work in this way will deliver excellent results.