Development of the processes and implementation of the management tools for the extended user oriented shoe enterprise (EURO SHOE)

EURO Shoe is a combined research and demonstration project aimed at a dramatic renovation of the concept of the shoe and of its production, based on the transformation of the first from a mass produced product to a mass customised one; this product evolution goes in parallel with a transformation of the footwear company into an extended and agile enterprise capable of handling the complexity that such a change in the nature of the product implies and of mastering the new challenges deriving from a direct involvement of the consumer in the design and manufacturing process of the shoe he is going to buy.Such a radical change in the product nature forces a complete revision of the processes that support the various phases of the product life cycle in a systemic view that is developed within the EURO Shoe project according to the model of the product - processes matrix leading to a research effort that touches all phases and their technologies.