An article in the context of technological development and digitisation of the media on the basis of survey carried out on a representative sample of 500 residents of Slovenia discusses diff erences in the perception of normative and empirical journalistic roles in the eyes of readers of print and online news media. The results show the important role of the press in sensing and shaping the views of readers regarding journalistic roles. Online journalism, in comparison with the press, is not realising this role, which is worrying given the current crisis of the print media and the consequences this entails in social communication. The study further notes that residents of Slovenia in journalists of the print and online media recognise the performance of four empirical roles: high modernist, suggestively-tabloid, control and communitarian, and three normative roles that journalists should perform: late modernist, amusing-control and communitarian.
COBISS.SI-ID: 33765981
The article derives from debates on impoverishment of journalism as labour that has been through technological innovations historically torn between business goals aimed at realizing profi ts for media owners and journalistic goals of connecting citizens to social life grounded on the right to communicate. The authors of the report Many Voices, One World based their normative concerns for communication on the right to communicate that concerns citizens´ abilities to access information, voice opinions and participate in public life and thereafter departs from understandings of press freedom that rest on property rights. By adopting the labour process theory the article reveals the logic of deskilling of journalists and analyses implications of deprofessionalization of journalism for enforcing the right to communicate with a special emphasis on the phenomena of precarization, prosumption and robotization in journalism.
COBISS.SI-ID: 33765469