1.

The comparative analysis of relationship between market orientation, innovation resources...

The comparative study was implemented on the population of companies in Slovenia and Hungary with more than 20 employees. General findings indicate that selected marketing resources in Slovenia mainly impact financial performance indirectly through the creation of customer loyalty and directly through market share and sales volume. In Hungary's case the relationship between customer loyalty, market share and sales volume proved to be not significant. The selected marketing resources impact financial performance only through market share and sales volume.

B.03 Paper at an international scientific conference

COBISS.SI-ID: 9275164

2.

First international scientific conference "Marketing Theory Challenges in Transitional Societies"

The conference was aimed at motivating better networking between academic researchers and marketing practitioners from the transitional countries and to participate in building marketing knowledge that would be primarily applicable to transitional societies in the Balkans.

B.01 Organiser of a scientific meeting

COBISS.SI-ID: 59203841

3.

Contribution to better understanding of internal marketing and its consequences

Despite the fact that in marketing literature, internal marketing philosophy has been discussed for over 30 years, there are still very few clear evidence show internal marketing impacts market performance (customer loyalty, market share/sales volume) and financial performance. Structural model was build consisting of internal market orientation, market orientation, market performance and financial performance.

B.03 Paper at an international scientific conference

COBISS.SI-ID: 9625116

4.

Marketing resources: the empirical evidences from transitional economy

Using the background of resource based theory the study investigates the relationships between certain marketing resources such as market orientation, innovation resources, reputational resources, customer related capabilities, and distribution based assets, as well as their impact on market and financial performance. The study was implemented on the population of companiesin Slovenia with more than 20 employees.

B.03 Paper at an international scientific conference

COBISS.SI-ID: 9250588

5.

Brand management in the context of internationalized business operations : the case of companies in Slovenia

In their paper authors describe some characteristics of brand management in the context of companies in Slovenia that are intensively engaging in the internationalization of their business operations. The analyse is mainly directed to the importance of long-term experience and knowledge of the market in the consolidation of brand effectiveness and the companies' reputation

B.03 Paper at an international scientific conference

COBISS.SI-ID: 9198364