1.

The mediating roles of perceived value and risk on global brand purchase: evidence from two European countries

The article examines the mediating role of perceived value and risk in the effect of brand globalness and localness, which are the antecedents of stereotypes, on purchasing intentions. The results show that the value acts as a mediator, while the mediating influence of the risk is not significant.

B.03 Paper at an international scientific conference

COBISS.SI-ID: 24628198

2.

The conceptual framework of the interplay of customer's value perception and creation

A conceptual or review article that explores the concept of perceived value and compares its different conceptualizations with respect to different types of values that can be created (desired / expected, exchange, use and redemption value).

B.03 Paper at an international scientific conference

COBISS.SI-ID: 24685286

3.

Effects of value and risk perceptions on purchase intentions for global brands

The article explores the effects of perceived value and risk of global intent to buy intentions. We find that only the perception of emotional values affects the buying intention in several countries, while the effects of other dimensions of value and risk are not significant.

B.03 Paper at an international scientific conference

COBISS.SI-ID: 24685542