The project creates permanent methods and practices for developing education and research structures within educational institutions and in collaboration with international working life. The project focuses on developing the joint education and research structures of the participating educational institutions. Better collaboration between HE and the industry was the primary goal – not just in the tourism industry, but to develop approaches that can be applicable to other fields. Better collaboration between all the participants included in this process (HE, the students, and the tourism sector) is beneficial to all: it brings useful changes in the HE curricula, more suited for the needs of the industry, it improves the students’ employability and empower them to use their knowledge and ideas for the improvement of their workplace and inform the industry representatives about the benefits of implementing new knowledge and ideas into practice.