International projects
Code |
Science |
Field |
Subfield |
5.02.02 |
Social sciences |
Economics |
Business sciences |
Code |
Science |
Field |
S185 |
Social sciences |
Commercial and industrial economics |
sustainable tourism, High-end tourism, highly qualified staff
Organisations (1)
, Researchers (4)
3045 University of Maribor, Faculty of Tourism
no. |
Code |
Name and surname |
Research area |
Role |
Period |
No. of publicationsNo. of publications |
1. |
34888 |
PhD Mitja Gorenak |
Economics |
Head |
2022 - 2023 |
196 |
2. |
58417 |
Hana Kuhar |
Educational studies |
Researcher |
2023 |
14 |
3. |
51821 |
PhD Anja Mlakar |
Anthropology |
Researcher |
2022 - 2023 |
45 |
4. |
30714 |
PhD Marjetka Rangus |
Political science |
Researcher |
2022 - 2023 |
131 |
Abstract
Suhet is an Erasmus+ Key Action 2 (KA2) – »Cooperation partnerships in higher education« program. The duration of the project is 24 months, starting on the 1st of January 2022. “Suhet” stands for »Creating and Implementing Education for Sustainable High-End Tourism throughout Europe«.
The theme of the project is sustainable luxury tourism. Its objective is to provide the field of tourism in the participating countries with highly qualified staff able to respond to current high-end customer needs while also being adept at navigating the demands of sustainable tourism management. The demand for luxury services and experiences in tourism has been on the rise due to factors such as globalization, the rise in purchasing power, and the influence of the mass media. At the same time, the concept of luxury has been changing. Traditionally, luxury was associated with material affluence, while contemporary meanings of luxury have more to do with self-fulfillment that surpasses materialism. The tourism industry needs to be prepared for such demands. On the other hand, sustainable business is an indivisible part of new luxury. It is not only recycling and environmental issues, but also considering all aspects of sustainable development, such as cultural, social, and economic. With this project, we, therefore aim to equip the staff of high-end luxury tourism providers with the knowledge and skills needed for catering to high-end customers while considering the demands of sustainability.
The long-term benefits of the project include strengthening the region’s economy, generating new jobs, steady income, increasing sustainable tourism activities, an international networking with other high-end tourism providers in an online community, new projects, and cooperation with partners to develop new services and businesses with other high-end tourism enterprises.