The ambition of ActivAge project is to change the usual paradigm from the conservative, "crisis management" one to a more pro-active support for spreading and supporting healthy behaviour in EU aging population, with 5 main objectives: O1 - "Best Practives for Active Ageing" will analyse and promote best practices at international level for the "ageing well"; O2 - "ActivAge Self-Assessment and Recommendation Tool" will support in an accessible way a self-assessment of the users and recommend a path for healthier lifestyle; O3 - "ActivAge Digital Knowledge Centre" will offer open online training modules for the elderly that will promote active ageing; collect and publish digital maps of existing initiatives addressing active ageing at local level in EU ; involve users and stakeholders in the design and the promotion of ActivAge online tools