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Projects / Programmes
Modeling of marketing and managerial support to improve the competitiveness of the fruit production
Research activity
| Code | Science | Field | Subfield |
|---|---|---|---|
| 4.03.08 | Biotechnical sciences | Plant production | Economics of agro-food processing and rural development |
| Code | Science | Field |
|---|---|---|
| S187 | Social sciences | Agricultural economics |
Keywords
hruit production, marketing, management, modeling, Slovenia
Evaluation
(metodology)
Citations
Citations for bibliographic records in COBIB.SI that are linked to records in citation databases
Organisations (3) , Researchers (7)
0486 University of Ljubljana, Biotechnical Faculty, Agronomy Department
| no. | Code | Name and surname | Research area | Role | Period | No. of publicationsNo. of publications |
|---|---|---|---|---|---|---|
| 1. | 07552 | Plant production | Researcher | 1999 - 2000 | 524 | |
| 2. | 06404 | Plant production | Researcher | 1999 - 2000 | 1,193 | |
| 3. | 10584 | Plant production | Researcher | 2000 | 581 | |
| 4. | 04694 | Plant production | Head | 1999 - 2000 | 518 | |
| 5. | 03853 | Plant production | Researcher | 1999 - 2000 | 419 |
0488 University of Ljubljana, Biotechnical Faculty, Department of Forestry and Renewable Fores Resources
| no. | Code | Name and surname | Research area | Role | Period | No. of publicationsNo. of publications |
|---|---|---|---|---|---|---|
| 1. | 07446 | Forestry, wood and paper technology | Researcher | 1999 - 2000 | 623 |
0584 University of Ljubljana, School of Economics and Business (SEB)
| no. | Code | Name and surname | Research area | Role | Period | No. of publicationsNo. of publications |
|---|---|---|---|---|---|---|
| 1. | 03667 | Economics | Researcher | 1999 - 2000 | 471 |
Abstract
Inherited factors of competitiveness and product oriented business practice of Slovenian fruit production have to be supplemented by developed ones and iterconnected by corresponding marketing and managerial decisins. Modeling of marketing and managerial support to improve the competitiveness of the fruit production has to link specific research methods of economy, agricultural economics and agronomics. Resulting methodical mix enables use of synergy in the fruit business system.